Custom Storefront & Free-Standing Signs in Gill, MA

First Impressions Start at the Curb

Your sign is your storefront's handshake—it tells customers who you are before they walk through the door. At Hale Custom Signs Inc., we design and install custom storefront and free-standing signs that turn heads, reinforce your brand, and hold up to the elements.


From small shops and offices to high-traffic retail centers, our signs combine style, visibility, and weather-resistant durability to help businesses throughout Gill, Greenfield, and Western Massachusetts stand out.

Storefront Signs for Every Business Type

We create clean, effective exterior signage that communicates your message clearly and professionally.


Popular storefront signage includes:


  • Wall-mounted signs (acrylic, metal, or HDU panel)

  • Dimensional lettering for logos or business names

  • Backlit or LED channel letter signs

  • Blade and projecting signs for visibility on foot

  • Window graphics and vinyl lettering

  • Panel signs with printed or routed branding

Every sign is designed in-house and tailored to your specific space, facade, and business goals.

Free-Standing Sign Options

Free-standing signage is ideal for businesses set back from the road, shared lots, or multi-tenant properties. We fabricate and install durable, attention-grabbing structures suited for long-term outdoor use.


Our capabilities include:


  • Post & panel signs (single or double-sided)

  • Monument signs with custom stone, aluminum, or composite bases

  • Pylon signs for plazas, strip malls, and commercial corridors

  • LED-backlit cabinets and changeable message boards

We engineer these signs to meet local zoning and wind-load codes, ensuring both safety and compliance.

Built for New England Weather

Our signs are made to last. Using UV-resistant laminates, industrial-grade paints, rust-proof hardware, and weather-rated substrates, we build signs that perform year after year—even through snow, wind, and sun exposure.


We also offer sign refacing and upgrades, allowing you to reuse existing structures with new branding.

 Designed, Built & Installed by Experts

With over 30 years of experience, Hale Custom Signs handles every part of the signage process:


  • On-site consultation & measurement

  • Custom design layouts based on visibility, scale & code

  • High-performance materials like aluminum composite, HDU, acrylic, and vinyl

  • Fabrication in our Gill, MA facility

  • Full-service installation and mounting

We’ll work with your landlord, architect, or local inspectors to ensure your signage is installed right—the first time.

FAQs About Storefront & Free-Standing Signs

  • What’s the difference between a pylon sign and a monument sign?

    Pylon signs are tall, pole-mounted signs ideal for high-traffic visibility. Monument signs are lower-profile, often at eye-level, and built into a structured base (brick, stone, etc.).


  • Can you match my business’s branding exactly?

    Yes. We custom-match colors, fonts, and logos to your exact specs. We can also work from your existing brand guidelines or create new design concepts.


  • What materials do you use?

     We use durable materials like aluminum, HDU (high-density urethane), PVC, acrylic, and long-lasting vinyl film.


  • Do you help with permitting?

    Yes, we assist with the permit process and will ensure all signs are compliant with local codes.


  • How long does installation take?

    Most installations are completed in one day, depending on site prep and sign type.


Sign for Hager's Farm Market. Brown and gold sign with a farm scene. A person is near the sign, with a van to the right.

Get Noticed with Signage That Lasts

Your business deserves signage that works as hard as you do. Whether you need a classic storefront sign, a custom monument, or a free-standing post-and-panel display, Hale Custom Signs Inc. delivers professional results, every time.


Call (413) 774-5663 or email dan@halecustomsigns.com to schedule a consultation.
Serving Gill, Greenfield, and Western MA from our shop at 277 French King Highway.